Product strategy

The flagship needed to lead.
The system still had to scale.

What began as a visual uplift became a broader product question: should a flagship simply inherit the existing system, or help define a better one?

Tension

How do you let the flagship lead without fragmenting the wider system?

Tension

How do you let the flagship lead without fragmenting the wider system?

Read the decision

The flagship needed to lead.
The system still had to scale.

What began as a visual uplift became a broader product question: should a flagship simply inherit the existing system, or help define a better one?

Read the decision

01.

Chenbiao.

Design · Product · Systems

Story 1

Story 2

Thinking

About

Designing complex products where experience, systems and delivery meet.

Design system

The design was approved.
The rule wasn't complete.

The design worked visually, but once we tested the logic against changing real-world conditions, the rule behind it started to break down.

Tension

How do you fix one design issue without creating another exception in the wider system?

Read the decision

Tension

How do you let the flagship lead without fragmenting the wider system?

The flagship needed to lead.
The system still had to scale.

What began as a visual uplift became a broader product question: should a flagship simply inherit the existing system, or help define a better one?

02.

Selected work and thoughts by Chenbiao Zhang. Some content has been adapted to respect confidentiality.

Thinking through design, product and the systems behind them.

Chenbiao.

Design · Product · Systems

Story 1

Story 2

Thinking

About

Thinking

Thoughts that sit somewhere between design and product.

Design x AI

If AI can make the work, what should the designer still own?

AI can increasingly structure, visualise and build. I’m more interested in what should remain human: context, judgement, direction and accountability.

Read more ->

BEHAVIOUR & LOGIC

Physical buttons feel easier. But is the hardware really the reason?

Touchscreens changed the interaction model, but not every digital interaction needs to feel complex. I’m interested in whether familiarity, predictability and muscle memory matter more than the physical control itself.

TBC

Selected work and thoughts by Chenbiao Zhang.

Some content has been adapted to respect confidentiality.

Thinking through design, product and the systems behind them.

Selected work and thoughts by Chenbiao Zhang.

Some content has been adapted to respect confidentiality.